Hope for Flowers SS25: Tracy Reese Imagines a Space Where Power Wears Pom-Poms

In a season that leans romantic, Reese delivers garments that speak in a quiet voice but take up unapologetic space.

There’s a quiet kind of confidence running through Tracy Reese’s SS25 resort collection.
It moves with a new rhythm, where sustainability meets softness, and femininity finds its edge. Grounded in Reese’s longtime commitment to eco-conscious design, the collection proves that responsibility and style don’t just coexist—they elevate each other.

With whisper-light fabrics and vibrant prints, Reese brings a sense of softness in motion, which is light to the touch and bold to the eye. One-shoulder silhouettes update familiar shapes with a cool, sculptural ease. Elsewhere, sash-tied tops, cut-out midis, flirty florals, and candy-colored stripes echo her signature: effortless, yes—but never boring.

But don’t let the flirtiness fool you because this collection isn’t all softness. Reese told Vogue she wanted women to “look feminine but still feel powerful,” and nowhere is that clearer than in a pair of wide-leg pants trimmed with pom-poms. The silhouette takes up space with intention, while the playful edge brings a wink of joy. It’s equal parts bold and buoyant—just like the women it’s made for.

One of the most memorable moments? Oversized gingham on breezy linen shorts and tailored overcoats; the print lands somewhere between picnic and power play. It’s designed with Reese’s hands-on touch, a playful pattern made serious through craftsmanship, creating an unexpected blend that speaks volumes about her artistry and intention.

Naturally, sustainability isn’t an afterthought—it’s the foundation. Reese works with materials like washed organic linen, Tencel jersey, and Naia satin, layering in texture without compromising her values. The result? A lineup that feels just as good ethically as it does against the skin.

Compared to past seasons, SS25 feels like a turning point. The Reese trademarks are all there—vivid prints and romantic shapes—but this time, there’s more play. Pajama-inspired sets, crisp eyelet details, and clever textures show a designer not resting on her legacy, but pushing into new territory. Reese isn’t just lending her name; she’s sketching prints, tweaking cuts, and signing off on materials. Her hand is in every layer of the process, ensuring that each piece looks the part and lives up to the values she’s built the brand on.

But the story doesn’t stop at the clothes. In her Detroit studio—equal parts showroom, apprenticeship space, and production hub—Reese is building something deeper. It’s where design meets education, and fashion meets purpose. Here, community is stitched into every hem, making SS25 feel like a love letter to fashion with heart. Reese doesn’t ask women to choose between strength and softness . . . she gives them both. And that, perhaps, is her greatest signature of all.

Lead graphics by Beverly Jones, photos by Jennifer Bondy via Vogue.com